A three-month Google Ads test, with an ad budget from $5K a month. I plan it, launch it and run it. At the end you know whether the channel works, and you have a proven setup to hand to an in-house team or an agency to scale.
Founders who want to try paid search but don’t have the time to learn it, or the budget to waste on a badly set-up account. Usually for one of two reasons:
To test the channel. Run a real experiment and learn whether people searching for what you do will click, sign up and pay.
To drive early growth. Bring in steady, high-intent signups while slower channels like SEO catch up.
A kickoff call on your product, buyers, competitors and what a good signup is worth to you.
Keywords, ad copy, landing pages, bid strategy and a target cost per signup. You sign off, then tracking goes in and campaigns go live.
Search terms, bids, ads and budgets tuned every week. A short weekly note on what changed and why, and a monthly report against the target.
A clear verdict on the channel, and a playbook of what worked (keywords, ads, landing pages, cost per signup) that your team or next agency can scale from.
Campaign plan, setup, launch, weekly optimisation, monthly reports and the hand-off playbook. Half upfront, half at hand-off.
Flat fee: I don’t take a cut of your ad spend. Ad spend, from $5K a month, is paid by you, directly to Google.
At least $5K a month. Less than that and three months won’t produce enough data to reach a clear verdict.
We agree a target cost per signup, trial or demo in the plan. At the end you get a verdict against that number, not a pile of click stats.
No, but I tell you exactly what they need. You get a brief for each page (message, structure, what to test) and direction as your team builds it.
You do. Campaigns run in your Google Ads account, billed to your card. I work in it with manager access.
Access to Google Ads and Analytics, a way to track signups, and someone who can approve ads and landing page changes within two working days.
Yes, at any time. Campaigns pause, and you keep the account and everything built so far.
Then you’ve found out for a fixed, known cost, with real data, which is the point of an experiment. You’ll know why, and where to put the budget instead.
The test ends. If ads work, you take the account and playbook to an in-house hire or an agency and scale from there. This is built to give you a clear answer, not an ongoing retainer.